We are being asked more frequently to put video services onto websites that we produce. The visual aspect of delivering a message is becoming more widespread and effective with services such as BBC's iPlayer.
Unlike a real life seminar the digital message can be delivered on demand which means the end user can watch it whenever they want. A lot of companies are moving into this arena in a big with. For example Channel 9 is a Microsoft based online VOD site that is dedicated to getting the Microsoft message across about new products, services and ideas. Top marks for this.
One of our on-going projects involves an interactive questionnaire with videos of professionals articulating the questions so the user does not have to just read them. The data gets captured and analysed as usual. The client is delighted with the initial results and we look forward to delivering the full blown product but it does involve a lot of video production, editing and publication.
Video rules OK!
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